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Today I received an email with this subject: 10 Powerful Secrets to Email Marketing Because I am interested in email marketing and "powerful secrets," I opened the message. I saw that it featured a free downloadable report with this jazzy title: Email Marketing vs. SPAM:… continue reading

Last week we made a purchase at the Apple store, a new desktop Mac–our first Mac ever. Apple made the entire experience easy, and easy experiences always inspire me to think of ways to make life easier for my readers. Here is what Apple did… continue reading

The other day in a business writing class, I read an abbreviation that perplexed me. Here is the sentence: We need your contributions by the COB on December 14. The writer, Linda, was asking for contributions for an adopt-a-family holiday program. Do you recognize COB?… continue reading

My friend Margaret sent me an amusing sentence from an email she had received from a car rental company. Here is the sentence, from which I have eliminated the company’s name to maintain its good reputation: Our car rental company values you as a customer,… continue reading

Jargon is a constant issue for writers: to use it or not to use it. I recently did NOT use it when I should have. Here is what happened: I sent invoices to two clients and included this statement: "Payment is due within 20 days,… continue reading

It has been one year since I started this blog. Over the past 52 weeks, I have written 145 posts. The site has had over 64,000 page views (one page view = one click on a post) from people like YOU. Thank you for visiting!… continue reading