In our office and home, we just changed Internet Service Providers (ISPs). Going through the grueling process of understanding the new screen and procedures, I am reminded of three ways to frustrate readers: Avoid telling readers how to do the essential tasks of their lives. For example, don't tell them...
Nine days ago I went to pick up a batch of newly printed business cards. Unfortunately, the cards had been incorrectly printed and had to be redone. When the printer asked when I needed them, I responded, "No rush. I still have some." Because of a business meeting I...
Here’s what happened to me yesterday. I was enjoying an excellent book on giving PowerPoint presentations when I came upon a term I wasn’t familiar with: wipes. I checked the book for a glossary—none existed. So I checked the index for wipes and found the term listed there....
When I started yesterday’s post, I dithered around for a while, typing in a few pompous sentences about the importance of ground rules. After a couple of minutes, I found my subject and got comfortably into it. Once there, I cut those first dull comments. Some people aptly call...