Life is short. And so is the attention span of most people. This is why copywriters, marketing experts, and anyone who writes for a living repeats the writer’s mantra daily: Quickly get to the point! And it’s no different with business communication—your audience will expect you to communicate your...
Just as language evolves over time, the way we communicate in business has changed. Phone calls and letters seem almost archaic now. Email is the foundation that most businesses' communication and marketing strategies sit upon. And this is why you need to know not only how to craft a...
Business writing is inundated with buzzwords and buzz phrases—just try to find a slogan that doesn’t contain “cutting edge technology” or “think outside of the box.” They are hugely popular and accepted by most readers as everyday speech. But, does popularity and general acceptance indicate that buzzwords should be...
People love to tell others what to do with their voice: “Lower your voice,” or “Save your voice.” And one suggestion that causes a lot of confusion is: “Use your active voice when writing, not passive.” My active voice? Not my passive voice? I thought I only had one voice… In...
Simple and effective formatting is a powerful tool in your writer’s toolbox. It can help to transform a lengthy, redundant, and boring (gasp!) business document into a concise and visually-appealing presentation. Learn how to do so correctly and watch your writing skills dramatically improve. Why the Need to Format Your task...
The business world is inundated with jargon—and its effects can range from merely annoying to completely obscuring the meaning of something. Some people rely too heavily on jargon in their writing. And because it’s easy to use—trendy catchphrases you’ve picked up from others—you may find yourself inserting it in...
Persuasive content writing—website pages, blogs, marketing campaigns, newsletters, and digital ad copy—all have one thing in common. They demand the perfect call to action. If you need more subscribers, sales, or a jumpstart to your leads-to-conversion rates, then it’s time to use a great call to action! And learning...
People dig into their political views like an underwater pipeline entrenched on the ocean floor.  Agreeing or disagreeing with their perspective can make for an awkward conversation at best and a heated debate at worst. Therefore, avoiding politics in business and business writing is the best option. And it’s...
You’ve perfected your resume and are ready to start sending it out. However, writing the cover letter is proving to be a bit challenging. You want to attract the attention of a potential employer immediately. And the cover letter is how you can make that happen… or fall flat....
Everyone wants credit for a job well done. And in business writing and communication—from emails to company-wide internal memos to detailed reports—you want to receive due credit for your writing skills. But if you choose to “borrow” ideas, quotes, or data from another author, it’s essential to know when...