You use them every day in spoken English. Pick up a magazine or read an article online—you’ll see one or more somewhere on the page. Split infinitives are everywhere and widely accepted—yet they are still surrounded by controversy. So, is it OK to break the archaic rules on using...
Writing is the fun part. Editing is the hard part. Know what the first part is? Planning! What you do before you write is just as important as what you write. Planning a business document and using an outline are valuable tools you should reach for first in your...
When you hear the term “abstract,” what comes to mind? A painting by Jackson Pollock? And if you hear the word “concrete,” what’s the first thing you think of? A foundation? Or a sidewalk? Your brain pulled these answers quickly. Why? Because you are most familiar with these words...
Gender-neutral language writing strategies are becoming increasingly popular. The goal is to write or speak using non-discriminatory language and to avoid gender-biased expressions or stereotypes. This will enable you to more easily connect with your audience and allow everyone to feel appreciated. So then, here are some simple techniques...
Modifiers hold a lot of power—they can change, clarify, or limit a particular word in a sentence. You can use them to add explanation or emphasis. They provide the extra details that make a subject interesting. They are often descriptive words—adjectives and adverbs. And when used correctly, they transform...
Life is short. And so is the attention span of most people. This is why copywriters, marketing experts, and anyone who writes for a living repeats the writer’s mantra daily: Quickly get to the point! And it’s no different with business communication—your audience will expect you to communicate your...
Just as language evolves over time, the way we communicate in business has changed. Phone calls and letters seem almost archaic now. Email is the foundation that most businesses' communication and marketing strategies sit upon. And this is why you need to know not only how to craft a...
Business writing is inundated with buzzwords and buzz phrases—just try to find a slogan that doesn’t contain “cutting edge technology” or “think outside of the box.” They are hugely popular and accepted by most readers as everyday speech. But, does popularity and general acceptance indicate that buzzwords should be...
People love to tell others what to do with their voice: “Lower your voice,” or “Save your voice.” And one suggestion that causes a lot of confusion is: “Use your active voice when writing, not passive.” My active voice? Not my passive voice? I thought I only had one voice… In...
Simple and effective formatting is a powerful tool in your writer’s toolbox. It can help to transform a lengthy, redundant, and boring (gasp!) business document into a concise and visually-appealing presentation. Learn how to do so correctly and watch your writing skills dramatically improve. Why the Need to Format Your task...