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Visual Attraction

Because today is the birthday of our fabulous desktop publisher, Debbie Esposito, I have been thinking happily of what Debbie has brought to our printed materials:     Class, professionalism, and visual appeal When I walk into a room to give a marketing presentation or… continue reading

When Good Writing Goes Bad

In my business writing classes, I see a lot of very good work: beautifully written sentences, attractive formats, positive language, well-organized information, flawless punctuation. Nevertheless, when we sit together in small groups to discuss participants’ drafts, the reaction of readers isn’t always what writers had… continue reading

Writing Condolences

In early September I posted a blog on writing condolences, inspired by the need to send messages to people affected by Hurricane Katrina. Since then I have been amazed at the number of people who have visited this blog in search of examples of condolence… continue reading

Should Business Documents Be Interesting?

A business associate wrote to me today about a disagreement she is having with a colleague. He believes that his extensive vocabulary (with words such as erroneous and ameliorate), complex sentence structures, folksy cliches, and rambling style make his business writing more interesting. She disagrees.… continue reading

A Word to Forget–Please!

Minutes ago I picked up my home phone. The "caller" was a recorded message. The unheeding voice said, "We hope you are enjoying our holiday catazine you received in the mail." Catazine? Of course! It must be a combination catalog-magazine. And here I had thought… continue reading

Writing for the World

The business section of today’s Seattle Times features an article about Free & Clear, a company that provides stop-smoking programs. CEO Tim Kilgallon is quoted as saying “Tobacco treatment is the low-hanging fruit in health-care cost savings.” The same quote appears under Mr. Kilgallon’s photo… continue reading