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How To Write A Kick-Ass Business Proposal To Impress Potential Clients

How To Write A Kick-Ass Business Proposal To Impress Potential Clients

Crafting a compelling business proposal for the first time can be difficult. That’s because it requires many details that’ll determine whether or not you’ll work with a potential client. However, the good thing is that you can hire a professional to help you write the proposal. But that’ll help only if you don’t have a tight budget.

According to an established digital marketing agency we have spoken to – there are several benefits that you can get from a well-written business proposal. It may prevent you from doing less or more work because it clarifies the project details, including its timelines, costs, the scope of work, and exclusions. A well-crafted proposal also tells a potential client that you’re focused. As a result, they’re likely to trust you and work with you.

Here’s how you can write an impressive business proposal:

  1. Collect The Relevant Information

It’s tempting to quickly write a proposal and send it to a prospect when they show interest of working with you. However, you should resist this urge and take your time to gather the right information. Doing that may require time, but it’ll help you write a winning proposal.

Some things you need to research include the client’s scope of the project, deadline, budget, and problems. But of all these, you should collect more information about the problem. If you understand your prospect’s problem, you’ll know how to solve it better. And if you can’t solve the problem, there’s no harm in saying no.

To know more about the client’s project, it’s advisable to set up a meeting with them. Ask them what they’d like to be accomplished and take detailed notes about their concerns. If you still have some questions after the meeting, arrange for another appointment to ask them.

  1. Let The Title Page Be Bold

The title page is the first thing that your prospect will see. And as you know, first impressions matter. You want to grab their attention using appealing visuals as you introduce your business on this first page. Also, include your contact details and date of submission on this page. Don’t forget to write the name of the client you’re submitting the proposal to.

  1. Use A Simple Table Of Contents

A table of content is an excellent tool in a business proposal because it’ll tell your client what to expect and ease their navigation. Let each section of the proposal have clear topics and sub-topics. The best thing to do would be to make it short and simple to enable prospects to find their area of interest.

  1. Craft An Informative Executive Summary

The executive summary gives you an opportunity to shine. Some clients may even ignore the table of contents, but all will probably visit the executive summary page.

Here’s why:

The executive summary gives a brief description of what the document talks about. Most clients don’t have time to go through the whole document. So this summary will help them know how you go about the project and find solutions to their problems.

Your executive summary should clearly state who you are, why you’re sending the proposal, and why your solution would be valuable to their business. To avoid boring your readers, write this information in about three paragraphs. Once the clients have read the executive summary, they’ll understand the approach you’ll be taking to help them.

  1. Show You Understand The Client’s Problem

Your prospect will be interested to know that you understand their problem and can offer a solution. To identify your prospect’s problem, you may have to arrange for meetings with them and do market and client research. When solving your prospect’s problem, don’t forget to include eye-catching visuals because they have the power to communicate clearly more than words.

The Bottom Line

Writing a kick-ass business proposal requires in-depth research. The information you find will help you to know the client’s problem and how your products and services can solve it.

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By Michael Faraday

Michael Faraday holds degrees in English education and creative writing. As an educator, Michael specializes in corporate training having worked with IBM, Philip Morris International, and the Danone food company in Paris. He is a published author and is deeply passionate about the written word.

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