Your client wants to open up new relationships with new clients. You’re showing assertiveness, and you volunteer to take on the challenge. However, this is one task that can be quite cumbersome. The assignment feels similar to meeting a person for the first time - it’s like a first job...
Work and business relationships are complex, held together by mutual respect and professionalism. The stress of a job and focus on career advancement and salary puts a toll on even the best work relationships, and mistakes made can upset the harmony in the workplace. We All Make Mistakes As humans are...
Communication over business email always has always had a few consistent requirements, like speed and brevity. With so many people forced to engage with one another via video conferencing, we get the privilege of seeing how many distractions are present in everyone's lives as they try to perform their regular duties. Our homes...
If your business needs to run email marketing plans, and you need assistance with the planning and execution of a campaign, email marketing software is the way to go. You'll often see helpful campaign tools that allow you to streamline processes using automation, and they also often include features...
A cold email is an email you send someone, usually a marketing prospect, with whom you have no prior contact. It is akin to a cold phone call, except it is less obtrusive. It is also markedly different from spam emails, which are unsolicited emails sent to multiple recipients at...
Email marketing is a crucial part of any successful digital marketing campaign. After all, who doesn’t use email? Nowadays, it propels not just customer conversions but also retention. Not to mention it’s your direct route to your audience. But just because it’s easy to send an email doesn’t mean you’ll...
On Friday I donated blood at a popup blood center. In the process I had to share information—about my sex partners, pregnancies, travel history, and illnesses. I had to repeatedly give my full name and birthdate. A personal exchange? Nope. It was completely impersonal. I felt like a commodity. No...
A reader named Kris sent this question: "I notice that people are no longer writing or speaking pronouns at the beginning of sentences. Is this acceptable now? I was taught that an implicit 'You' did not need to be written/spoken, but I’m noticing 'I' and 'We' not spoken or...
UPDATE: Yesterday I shared an example of a time that I did not open an untitled attachment when I should have. Since then several readers have commented strongly that one should NEVER open untitled attachments. I stand corrected. Please read the original post (it’s brief)—and their important comments. Here's the...
I had an experience recently where an individual sent me an email reply with no message--just an attachment. I felt let down, disappointed that my gracious communication had prompted what appeared to be a hasty, minimal reply. I wonder: Am I overreacting? Please share your opinion in the comments. Here's...