If your business needs to run email marketing plans, and you need assistance with the planning and execution of a campaign, email marketing software is the way to go. You'll often see helpful campaign tools that allow you to streamline processes using automation, and they also often include features...
A cold email is an email you send someone, usually a marketing prospect, with whom you have no prior contact. It is akin to a cold phone call, except it is less obtrusive. It is also markedly different from spam emails, which are unsolicited emails sent to multiple recipients at...
Email marketing is a crucial part of any successful digital marketing campaign. After all, who doesn’t use email? Nowadays, it propels not just customer conversions but also retention. Not to mention it’s your direct route to your audience. But just because it’s easy to send an email doesn’t mean you’ll...
On Friday I donated blood at a popup blood center. In the process I had to share information—about my sex partners, pregnancies, travel history, and illnesses. I had to repeatedly give my full name and birthdate. A personal exchange? Nope. It was completely impersonal. I felt like a commodity. No...
A reader named Kris sent this question: "I notice that people are no longer writing or speaking pronouns at the beginning of sentences. Is this acceptable now? I was taught that an implicit 'You' did not need to be written/spoken, but I’m noticing 'I' and 'We' not spoken or...
UPDATE: Yesterday I shared an example of a time that I did not open an untitled attachment when I should have. Since then several readers have commented strongly that one should NEVER open untitled attachments. I stand corrected. Please read the original post (it’s brief)—and their important comments. Here's the...
I had an experience recently where an individual sent me an email reply with no message--just an attachment. I felt let down, disappointed that my gracious communication had prompted what appeared to be a hasty, minimal reply. I wonder: Am I overreacting? Please share your opinion in the comments. Here's...
Sometimes we bang out a message to get it done quickly. But if we take just another minute or two to make the message clearer before clicking Enter or Send, we save time for readers. That time savings often leads to getting a faster, better response. Here is an...
With business communication evolving into shorter, quicker messages, people wonder about long-standing formalities like complimentary closes (for example, Sincerely and Best wishes). Do we still use them? If so, which ones belong where? Here are answers to frequently asked questions about complimentary closes for letters, notes, emails, and texts.    Question:...
My husband is on a mailing list for information about upcoming stamp shows. This week he got an email announcement and saw his email address in a clump of at least a hundred others. All were there in a long list, a gold mine for people wanting to sell...