How to Measure the Impact of Your Content Writing

You’ve poured your heart and soul into that blog post, but do you know if it has had any impact on the company’s bottom line? It can be difficult to measure the ROI of content marketing, but there are a few steps you should take to find out. We’ll discuss these below so that you can see how measurement applies to your business and determine whether or not it is time for a change in strategy.

Set Goals and Track Productivity

One of the best ways to measure the impact of content writing is by tracking the productivity of your team. You can set goals for each individual writer and track their progress over time. Allocate them different writing projects and use project management software to coordinate and trace who has what at any given time. This will help you to determine if your current strategy is working or not.

In addition, it’s important to track how much traffic each blog post brings. This can be done using Google Analytics or a similar tool. By doing this, you can see if your content is attracting new visitors and how many of them are converting into customers. If you’re not seeing the results you want, it may be time to change your strategy. Try experimenting with different types of content or target different audiences.

Use Social Media to Gauge Engagement

Another way to measure the impact of your content is by gauging engagement on social media. This can be done by tracking how many people are sharing, commenting on, and liking your posts.

If you see a significant drop in engagement, this may be a sign that your content is not resonating with readers. Try experimenting with different types of content to see if it increases traffic and social media activity. You can also use tools like Moz to gauge the impact of individual blog posts as well as your overall strategy on social media sites.

Analyze Your Competition

It’s also important to keep an eye on your competition. What are they doing that you’re not? How are they measuring the impact of their content writing? By analyzing your competition, you can learn a lot about what works and what doesn’t. You may even want to steal some of their ideas.

After setting goals and tracking progress on all of these things over a period of several months, you should have enough data to determine whether or not your content strategy is working. If it’s not, don’t worry, there are plenty of ways to improve your writing and see better results.

Use Content Marketing to Address Concerns

One of the best ways to measure the impact of your content writing is by using it as a way to address customer concerns. You can do this through blog posts, social media updates, and even pay-per-click ads. This will help you see how effective each piece really is at attracting customers.

If you’re struggling to see results, try reworking your strategy. You may need to set up an email list, implement a new social media campaign or experiment with different types of content writing. Keep track of everything in order to make data-based decisions about your future marketing plans.

There are a number of different ways to measure the impact of content writing, but the most important thing is to track the right metrics and apply them to your business. By doing this, you’ll be able to see how well your current strategy is working and make changes as needed.


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By Susan Barlow

Dr. Susan Barlow is retired from academia after teaching business administration, project management, and business writing courses for over 20 years.

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