Challenges Facing Content Creators and How to Overcome Them

Every time you check your phone, you are bombarded with all sorts of content. This has been made possible by skilled content creators who are always working to entertain their audiences. But as much as you see a lot of content on your screen, creating it is not as easy. It takes a lot of research, creativity, and planning. In addition, it is time-consuming. A one-minute video may have taken a whole day to shoot and edit. But like any other job, challenges are to be expected. So if you want to start this journey or are already a content creator, here are some of the challenges you might face and how you can overcome them.

Lacking Technical Knowhow

Content needs to be appealing if you want to enhance a user’s experience. From the audio-visual aspects to the website design and the written content, your goal should be to hook your visitors. But people struggle with tech, especially if you create content by yourself. You have to write your posts, shoot your videos, conduct social media marketing, etc. In short, you are wearing many hats, and this can lead to burnout.

The best solution is to outsource what you do not know. If it is designing a website, let a professional designer handle it for you. On the other hand, set time aside on your schedule to work on the skills you need that can help with content creation. With time, producing content will feel less tasking because you have the skills.

Unpaid Collaborations

This is a problem that content creators have complained about for some time. And if you have experienced this, you know how frustrating it can be chasing payments when you have already delivered your work. This often discourages many content creators. To overcome this challenge, always read the contract and ensure that the terms of payment are clear and you agree with them. You can also look for content creator platforms that ensure you get paid for any job you do on time without following up on payments.

Creative Block

Any creative is familiar with this. A creative block is not just exclusive to creative people. Even the average person can encounter this challenge. But when you depend on your creativity to make a living, experiencing a creative block can weigh you down. So what can you do when you hit this roadblock? Take some time off for yourself. You can read or explore new things. Sometimes you can find inspiration from things around you when you step away from your desk. Also, ensure that you get enough sleep. Rest can boost productivity and allow you to think straight the following day.

Developing a Schedule for Content  

Content creators often ask themselves how frequently they need to release content. There is no right or wrong answer, as the resources at your disposal can also dictate how much content you will produce. However, keep in mind that your audience is always looking for fresh content. So, how often can you produce content without compromising quality? Choose a schedule, whether daily, weekly, twice a week, or a month. Just ensure that you do not take a long time to post content if you want to remain relevant.


How often do you start a task but not finish it? Do you struggle to meet deadlines? Or maybe you get easily distracted on your phone. Procrastination can prevent you from being productive. To overcome this challenge, you will need to look up tips that can help you fight procrastination. For instance, do not bite more than you can chew. That means only taking on tasks that you can manage every day. Also, place a deadline on yourself and manage your time effectively.

The Lack of Continuous Motivation

Whether you have just started your content creation journey or have been at it for a while, motivation can be a driving force. When you achieve the results you want, you will be happy and motivated to make another video or post. However, there are days when you will not get the results you want. You will spend a whole day creating a video only to have a few likes and shares. Try not to overthink this. Believe in yourself. If some of your content has done well in the past, this should not put you down as it is part of content creation.

When you understand the challenges that face content creation, you can better prepare for them. And when you encounter those difficulties, you will not feel discouraged but rather try and navigate the problem.

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By Susan Barlow

Dr. Susan Barlow is retired from academia after teaching business administration, project management, and business writing courses for over 20 years.

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