Etiquette

Email marketing is a crucial part of any successful digital marketing campaign. After all, who doesn’t use email? Nowadays, it propels not just customer conversions but also retention. Not to mention it’s your direct route to your audience. But just because it’s easy to send an… continue reading

UPDATE: Yesterday I shared an example of a time that I did not open an untitled attachment when I should have. Since then several readers have commented strongly that one should NEVER open untitled attachments. I stand corrected. Please read the original post (it’s brief)—and… continue reading

I had an experience recently where an individual sent me an email reply with no message–just an attachment. I felt let down, disappointed that my gracious communication had prompted what appeared to be a hasty, minimal reply. I wonder: Am I overreacting? Please share your… continue reading

With business communication evolving into shorter, quicker messages, people wonder about long-standing formalities like complimentary closes (for example, Sincerely and Best wishes). Do we still use them? If so, which ones belong where? Here are answers to frequently asked questions about complimentary closes for letters,… continue reading

Rob wrote: I thought you might be a helpful sounding board from something I’m experiencing at work. Recently, one of our female executive leaders has been using the word Ladies as a salutation in her emails that include men in the To and/or the Cc… continue reading